Alaffia

Alaffia's ingredient transparency is limited: while full INCI lists are published, concentrations of key actives (shea butter %, niacinamide, vitamin E) are not disclosed, and sourcing claims rely on narrative rather than named-supplier transparency per ingredient. Third-party ingredient certification (MADE SAFE, COSMOS, EWG Verified) is absent despite fair-trade and B Corp status; the brand relies on self-declared 'natural' positioning. Formulation expertise is undisclosed—no named formulator, published clinical trials, or stability documentation for water-based products in standard plastic bottles. Packaging is virgin plastic without refill infrastructure or take-back program, and while FSC cartons are likely, no explicit commitment is stated. The fair-trade cooperatives in Togo are a genuine supply-chain strength, but lack formal Fair Trade USA / Fair-for-Life certification language in public materials (B Corp audit covers some supply ethics, but third-party botanical certification would elevate credibility). Aesthetic longevity is strong (soaps unchanged 15+ years), but the skincare range shows incremental expansion without documented restraint.

Redditors have mixed experiences with Alaffia products. Some users report long-term satisfaction with specific items like the face cleanser, while others found the body wash ineffective for their skin concerns like dryness and eczema. Product availability issues and discontinuation concerns have frustrated at least one loyal customer. The brand appears to occupy a niche among those seeking natural, intentional skincare options, but does not consistently deliver results for all skin types.