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Allbirds
New Zealand
The Story
Sustainable footwear brand creating comfortable shoes from natural materials like merino wool, eucalyptus tree fiber, and sugarcane.
Oras Index
· 70/100Material Quality18/25
Construction & Craftsmanship12/20
Good to Know
Allbirds excels in material transparency and sustainable sourcing but could strengthen its repair infrastructure—while care guides exist, a formal brand-run repair program would deepen longevity credentials. Stitch density and reinforcement details remain understated in public documentation. As a 12-year-old brand, heritage positioning is still developing; proving multi-decade durability through long-term wear data would elevate timeless positioning.
About our research
Every brand on Oras is independently researched across five pillars: material quality, construction and craftsmanship, longevity and repairability, sustainability and ethics, and design philosophy. We use a consistent framework so you can compare brands meaningfully.
Oras does not sell products directly. We connect you to the brand's own site. We may earn a small affiliate commission, but this never influences our research or which brands we feature.
