Alter Eco

Alter Eco demonstrates solid fair-trade and organic credentials across its range, but falls short of transparency benchmarks in several areas. On sourcing: while the brand claims 'direct from farmers' and Fair Trade certification, we could not find published supplier names, farm locations, harvest dates, or lot numbers—the Counter Culture Coffee standard. Single-origin claims appear on packaging but lack named-estate disclosure. On craft: product specs mention 'organic' and 'regenerative' but do not disclose roast dates, fermentation protocols, or named maker pedigree (Q grader, master chocolatier credentials). On packaging: the brand uses some recyclable materials but we found limited evidence of high-PCR content, refill programs, or FSC-certified secondary packaging across the full range. On ethics: the B Corp certification (if current) and Fair Trade USA across hero SKUs are strong; however, the brand could deepen impact by publishing specific premium pricing terms with producers, supply-chain audit reports, or cooperative ownership structures. The 'regenerative agriculture' narrative is marketing-forward but lacks third-party verification (e.g., Demeter Biodynamic or Soil Health Institute attestation). Opportunity: move toward named-producer transparency (farm + cooperative name + published pricing) and consider Demeter or deeper supply-chain audits to differentiate from fair-trade-only competitors.