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Antica Erboristeria SpA SB
Italy
The Story
Italian herbal beauty brand specializing in permanent hair color formulas enriched with botanical extracts. Known for ammonia-free and natural ingredient-focused coloring products that condition while coloring. Part of a heritage of traditional herbal preparation methods.
Oras Index
· 74/100Good to Know
Antica Erboristeria claims B Corp but lacks third-party ingredient certifications (COSMOS, NATRUE, MADE SAFE) despite positioning as 'natural'—this triggers the anti-pattern cap for marketing 'natural' without formal third-party verification, reducing P1 from potential 26 to 22. Hair-color category inherently limits active-concentration disclosure (proprietary dye chemistry); no published clinical trial data or named formulator pedigree disclosed, capping P2 at 18. Packaging is primarily plastic bottles with no disclosed refill program, recycled-content commitment, or take-back system—typical for hair-care but materially limits P3 to 14. Supply-chain ethics for botanicals and minerals (mica risk in color cosmetics) not transparently documented; fair-trade status of hero botanical extracts unclear. P4 benefits from B Corp status and apparent 30+ year heritage (Herbatint launched ~1995), but no public ESG audit or detailed supply-chain ethics disclosure beyond B Corp self-report.
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