BAOBAB

While BAOBAB demonstrates strong material choices and transparency, we could not find evidence of a formal lifetime repair program or take-back initiative—areas where heritage apparel brands often distinguish themselves. Supply chain documentation appears country/factory-level rather than farm-to-finished-product tracing. Marketing presence leans modern/direct-to-consumer rather than investment-piece positioning, which may attract faster consumption cycles than befits the quality. Expansion of resale or rental partnerships would amplify the longevity narrative already embedded in the product design.