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Cou Cou Intimates
United Kingdom
The Story
B Corp certified — Apparel
Oras Index
· 66/100Material Quality16/25
Good to Know
Cou Cou Intimates demonstrates strong commitment to quality materials and ethical production, though we could not find evidence of a formal repair program or extended warranty—opportunities to deepen customer lifetime value. Supply chain transparency could be more granular (farm-to-factory tracing). Collection cadence leans seasonal, which is appropriate for intimates; there's room to emphasize timeless design principles more explicitly in marketing to reinforce the investment-piece positioning.
About our research
Every brand on Oras is independently researched across five pillars: material quality, construction and craftsmanship, longevity and repairability, sustainability and ethics, and design philosophy. We use a consistent framework so you can compare brands meaningfully.
Oras does not sell products directly. We connect you to the brand's own site. We may earn a small affiliate commission, but this never influences our research or which brands we feature.
