All BrandsShop at Eluma Beauty Inc
Eluma Beauty Inc
Canada
The Story
B Corp certified — Personal care products
Oras Index
· 35/100Material Quality8/25
Construction & Craftsmanship6/20
Longevity & Repairability7/20
Sustainability & Ethics9/20
Design Philosophy5/15
Good to Know
Eluma Beauty is an emerging indie beauty brand with thoughtful ingredient sourcing, but we could not find much evidence of detailed material specifications, construction transparency, or formal third-party certifications. The brand would benefit from publishing ingredient traceability, supply chain documentation, and clearer positioning on product longevity and repairability (relevant for reusable packaging and refill systems). Heritage is necessarily limited as a newer brand, though the founding mission shows strong values alignment.
About our research
Every brand on Oras is independently researched across five pillars: material quality, construction and craftsmanship, longevity and repairability, sustainability and ethics, and design philosophy. We use a consistent framework so you can compare brands meaningfully.
Oras does not sell products directly. We connect you to the brand's own site. We may earn a small affiliate commission, but this never influences our research or which brands we feature.
