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EO Products
United States
The Story
EO Products makes plant-based personal care items like soaps, shampoos, and lotions using essential oils and botanical ingredients. The brand is certified cruelty-free and focuses on natural formulations without synthetic fragrances or harmful chemicals.
Oras Index
· 81/100Good to Know
EO Products scores well on cruelty-free integrity and B Corp status, but lacks third-party ingredient certifications (MADE SAFE, COSMOS, or EWG Verified) despite marketing 'natural' and 'plant-based'—this triggers the anti-pattern cap. Ingredient transparency is moderate: full INCI disclosure is standard, but concentration of key actives (e.g., essential oil %, preservative system) and supplier/origin traceability for botanicals are not prominently published, capping the sourcing-ethics sub-score at 2/6 (industry default with no disclosure). Packaging is functional but unremarkable: virgin plastic predominates, no refill program, no take-back infrastructure disclosed—typical of mid-market natural brands. Formulation pedigree is not disclosed (no named formulator or CMO named on website), and clinical trial data is absent; active concentrations are not stated, limiting P2 to mid-range. The brand has demonstrated longevity (20+ years in market) and stable core range, which supports the P4 ethics score, but supply-chain transparency for mica and high-risk botanicals (where sourced, fair-trade status) remains opaque.
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