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Ettitude Holdings Inc
United States
The Story
Ettitude makes sustainable activewear and lifestyle clothing from recycled materials and innovative fibers like REFIBRA™ lyocell. The brand focuses on eco-conscious production with certifications including OEKO-TEX and FSC, emphasizing reduced water usage and carbon footprint compared to conventional textiles.
Oras Index
· 72/100Material Quality16/25
Good to Know
Ettitude demonstrates strong sustainability commitment through GOTS and B Corp certification, and solid construction practices in furniture lines. To reach Timeless status (75+), the brand could deepen its repair program visibility—currently leaning on care guides rather than a named brand-run repair service. Supply chain transparency (full factory tracing) and documented circular/take-back initiatives for furniture specifically would strengthen longevity credentials further.
About our research
Every brand on Oras is independently researched across five pillars: material quality, construction and craftsmanship, longevity and repairability, sustainability and ethics, and design philosophy. We use a consistent framework so you can compare brands meaningfully.
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