All BrandsShop at G2G Ventures, PBC dba Counter
G2G Ventures, PBC dba Counter
United States
The Story
B Corp certified — Personal care products
Oras Index
· 63/100Material Quality14/25
Good to Know
Counter could strengthen its repair program visibility and extend its warranty period beyond the current coverage to better communicate confidence in product longevity. Supply chain transparency could be more granular—while the brand sources responsibly, publishing a detailed factory list would deepen accountability. Marketing remains appropriately restrained, though more heritage storytelling around the Counter name and Counter Culture's founding principles would reinforce the design philosophy.
About our research
Every brand on Oras is independently researched across five pillars: material quality, construction and craftsmanship, longevity and repairability, sustainability and ethics, and design philosophy. We use a consistent framework so you can compare brands meaningfully.
Oras does not sell products directly. We connect you to the brand's own site. We may earn a small affiliate commission, but this never influences our research or which brands we feature.
