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Ilia Beauty
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The Story
Ilia Beauty makes clean, high-performance makeup and skincare focused on natural ingredients and minimal synthetic additives. Their products are vegan, cruelty-free, and packaged in recyclable materials, with certifications including B Corp and Climate Neutral.
Oras Index
· 76/100Good to Know
Ilia lacks third-party ingredient certification (MADE SAFE, COSMOS, EWG Verified) despite 'clean' positioning—self-declared only, capping P1 cert sub-score at 0/12. INCI lists are published but concentration of key actives (pigments, silica, film-formers in color cosmetics) remain undisclosed; clinically-relevant levels for any skincare actives not verified. Sourcing of botanicals and mica lacks documented traceability or Fair Trade certification; no RMI membership disclosed for mica despite emphasis on 'natural.' Packaging uses recyclable materials but no formal refill program, take-back initiative beyond generic TerraCycle, or verified recycled-content percentages stated. B Corp + Climate Neutral are strong ethics anchors, but supply-chain transparency (grower names, mica origin, labor audits) remains opaque. Color-cosmetics category inherently scores lower on active-concentration logic. For a 2010-founded brand now in Sephora with seasonal collections, aesthetic restraint is moderate—not trend-chasing, but core permanent range not formally documented as unchanged 10+ years.
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