All BrandsShop at INBLUEM
INBLUEM
Australia
The Story
B Corp certified — Personal care products
Oras Index
· 35/100Material Quality8/25
Construction & Craftsmanship6/20
Longevity & Repairability7/20
Sustainability & Ethics9/20
Design Philosophy5/15
Good to Know
INBLUEM shows genuine commitment to sustainability through organic materials and certifications, but we could not find much evidence of comprehensive repair infrastructure, formal supply chain transparency, or design consistency that suggests 20+ year product lifespans. The brand appears to prioritize seasonal collections over a core, timeless aesthetic. Opportunities for growth include establishing a repair program, publishing detailed factory sourcing, and reducing collection frequency to emphasize investment-piece positioning.
About our research
Every brand on Oras is independently researched across five pillars: material quality, construction and craftsmanship, longevity and repairability, sustainability and ethics, and design philosophy. We use a consistent framework so you can compare brands meaningfully.
Oras does not sell products directly. We connect you to the brand's own site. We may earn a small affiliate commission, but this never influences our research or which brands we feature.
