Innocent Packaging Limited t/a decent packaging

Innocent Packaging Limited operates primarily in packaging and sustainable goods rather than traditional apparel—this scoring reflects their core product category. While their focus on reducing packaging waste is genuinely valuable, we could not find much evidence of their own apparel or textile lines with detailed material specifications, construction details, or longevity promises. Their brand strength lies in B Corp certification and advocacy for sustainable practices rather than in heritage or time-tested product design. Growth opportunities include expanding product durability guarantees, visible supply chain transparency, and heritage positioning if they continue developing consumer goods.