All BrandsShop at joni HQ
joni HQ
Canada
The Story
B Corp certified — Personal care products
Oras Index
· 35/100Material Quality8/25
Construction & Craftsmanship6/20
Longevity & Repairability7/20
Sustainability & Ethics9/20
Design Philosophy5/15
Good to Know
Joni HQ shows emerging commitment to quality basics, but we could not find much evidence of reinforced construction details (bar-tacks, gussets, visible stitch density specs), formal repair programs, or a defined long-term warranty. The brand is still building its supply chain transparency story—country-level data is visible, but full factory tracing and labor certifications remain gaps. Design philosophy leans toward contemporary basics rather than heritage aesthetic longevity, which limits timelessness scoring.
About our research
Every brand on Oras is independently researched across five pillars: material quality, construction and craftsmanship, longevity and repairability, sustainability and ethics, and design philosophy. We use a consistent framework so you can compare brands meaningfully.
Oras does not sell products directly. We connect you to the brand's own site. We may earn a small affiliate commission, but this never influences our research or which brands we feature.
