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Krave Beauty, LLC
United States
The Story
Krave Beauty makes clean, K-beauty-inspired skincare focusing on active ingredients like niacinamide and hyaluronic acid. Their products are cruelty-free and formulated without common irritants, emphasizing effectiveness over minimalism.
Oras Index
· 75/100Good to Know
Krave Beauty lacks third-party ingredient certification (MADE SAFE, EWG Verified, COSMOS) despite 'clean' positioning—self-declaration only, capping P1 cert sub-score at 0/12. INCI is published but concentration of key actives (niacinamide, hyaluronic acid) not consistently disclosed; no clinical trial data published. Sourcing of botanicals and mica entirely undisclosed; no RMI membership or traceable suppliers named. Packaging relies on standard plastic bottles with no refill program, take-back system, or PCR content disclosed. Supply-chain ethics for high-risk inputs (mica, botanical extracts) not addressed. B Corp certification verified and valuable, but no 1% for the Planet or Fair Trade certification on hero botanicals. Brand is 10+ years old (founded ~2015) with stable core range, supporting P4 aesthetic longevity score, but no published ESG audit or supplier transparency list to substantiate ethics claims beyond certification badge.
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