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MiiR
United States
The Story
MiiR makes insulated drinkware and food containers using double-wall vacuum insulation technology. Their products are designed for outdoor enthusiasts and everyday use, emphasizing durability and temperature retention. They're known for sustainable practices and giving a portion of profits to water projects globally.
Oras Index
· 72/100Material Quality
Good to Know
MiiR could strengthen sustainability storytelling with third-party certifications (B Corp, OEKO-TEX) and more granular supply chain transparency beyond country-level disclosure. While the brand emphasizes durability and repairability, formal documentation of lifetime expected product lifespan would reinforce the longevity claim. Marketing remains relatively balanced, though expanded heritage narrative around the brand's founding principles would deepen customer connection to the investment-piece positioning.
About our research
Every brand on Oras is independently researched across five pillars: material quality, construction and craftsmanship, longevity and repairability, sustainability and ethics, and design philosophy. We use a consistent framework so you can compare brands meaningfully.
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