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Moo and Yoo
United Kingdom
The Story
B Corp certified — Personal care products
Oras Index
· 35/100Material Quality8/25
Construction & Craftsmanship6/20
Longevity & Repairability7/20
Sustainability & Ethics9/20
Design Philosophy5/15
Good to Know
Moo and Yoo shows promise in organic cotton sourcing and eco-conscious dyeing, but we could not find detailed evidence of stitch reinforcement methods, hardware specifications, or formal repair infrastructure. The brand would strengthen its timelessness score by documenting supply chain transparency, introducing a care-led repair program, and clarifying whether core designs are built for 20+ year wear. Marketing appears balanced, though heritage documentation is limited.
About our research
Every brand on Oras is independently researched across five pillars: material quality, construction and craftsmanship, longevity and repairability, sustainability and ethics, and design philosophy. We use a consistent framework so you can compare brands meaningfully.
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