Mooncup®

Mooncup is a medical device, not a beauty/skincare product, which creates fundamental misalignment with this beauty-specific framework. Ingredient Quality scoring is artificially depressed because the framework expects active botanical/chemical ingredients (retinols, niacinamide, actives concentration disclosure); a medical-grade silicone device has no 'ingredients' in the traditional sense—only material composition (medical-grade silicone, no BPA/phthalates/dyes) and no third-party beauty certifications (MADE SAFE, COSMOS, EWG do not certify medical devices). Formulation/efficacy pillar assumes skincare science; Mooncup's efficacy is functional (retention, comfort, leakage prevention) not cosmetic, and there is no published clinical trial data on ingredient efficacy. Packaging scores reflect strong reusability (major positive: single cup replaces 240+ disposable products per year, infinitely refillable for 10+ years, minimal secondary packaging) but the framework penalizes non-glass/aluminum materials—medical-grade silicone is not recycled by standard municipal programs and take-back remains unclear. Ethics pillar is strong: B Corp certified, made in UK (transparent labor), no animal testing (CE medical device standard), and radical supply-chain circularity (zero-waste manufacturing claims, 10-year product lifespan vs. single-use). Aesthetic longevity scores high (product unchanged since 2002, founder-led, no seasonal launches). Core gap: this framework is designed for skincare/cosmetics with active ingredients; Mooncup is a reusable medical device—category mismatch makes ingredient and formulation scores structurally low despite the product's actual quality and ethics leadership.