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MUD Jeans International
Netherlands The
The Story
MUD Jeans is a Dutch denim brand known for circular economy principles, offering jeans made from organic cotton with a focus on durability and repairability. They pioneered a "Lease a Jeans" program allowing customers to return worn pairs for recycling or resale, reducing waste.
Oras Index
· 76/100Material Quality
Good to Know
MUD Jeans could strengthen supply chain transparency by publishing a full factory list and farm-tracing details; while their circular take-back program is exemplary, explicit lifetime warranty language would further signal confidence in product longevity. Marketing remains relatively understated, which aligns with their philosophy but could be more visible in sustainability education.
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Every brand on Oras is independently researched across five pillars: material quality, construction and craftsmanship, longevity and repairability, sustainability and ethics, and design philosophy. We use a consistent framework so you can compare brands meaningfully.
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