All BrandsShop at MyPura.com Group Ltd
MyPura.com Group Ltd
United Kingdom
The Story
B Corp certified — Personal care products
Oras Index
· 35/100Material Quality8/25
Construction & Craftsmanship6/20
Longevity & Repairability7/20
Sustainability & Ethics9/20
Design Philosophy5/15
Good to Know
MyPura focuses on fragrance and wellness rather than apparel, making direct comparison to the Timeless Brand Quality Index challenging. The brand could strengthen its sustainability profile through more detailed supply chain transparency, third-party certifications (GOTS, B Corp), and explicit repair or take-back programs. We could not find much evidence of heritage positioning or multi-decade design consistency.
About our research
Every brand on Oras is independently researched across five pillars: material quality, construction and craftsmanship, longevity and repairability, sustainability and ethics, and design philosophy. We use a consistent framework so you can compare brands meaningfully.
Oras does not sell products directly. We connect you to the brand's own site. We may earn a small affiliate commission, but this never influences our research or which brands we feature.
