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OluKai
United States
The Story
OluKai makes Hawaiian-inspired footwear using premium leather and suede, handcrafted with traditional construction methods. Known for their slip-ons and sandals, they prioritize comfort and durability with cushioned soles and quality materials sourced responsibly.
Oras Index
· 69/100Material Quality16/25
Good to Know
OluKai could strengthen its sustainability narrative by pursuing formal certifications (GOTS, B Corp) and publishing detailed supply chain transparency. While the brand demonstrates genuine longevity through durable construction and a strong repair culture in Hawaii, publicly documenting factory locations, labor standards, and environmental initiatives would elevate P4 significantly. Collection strategy remains seasonal but could benefit from more explicit made-to-order offerings.
About our research
Every brand on Oras is independently researched across five pillars: material quality, construction and craftsmanship, longevity and repairability, sustainability and ethics, and design philosophy. We use a consistent framework so you can compare brands meaningfully.
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