Ritual

Ritual demonstrates genuine commitment to clean-label formulation and third-party testing, which is meaningful in a largely unregulated supplement category. However, origin transparency remains a significant gap: while they disclose ingredient sourcing regions (e.g., seaweed from Iceland, vitamin D3 from lichen), they do not publish named suppliers, harvest dates, or lot numbers—the Counter Culture Coffee standard. Ingredient lists are disciplined and free of artificial additives, which is strong. On processing, Ritual does not disclose named formulators or chemists with recognized credentials (e.g., naturopathic doctors, PhDs in nutrition science), limiting the craft pillar. Packaging is recyclable but uses standard virgin plastic bottles with no refill program or PCR content disclosure. On ethics, B Corp certification is valuable, but Ritual does not publish supplier pricing premiums or formal fair-trade commitments for botanical inputs—a significant gap in the supplement space where labor practices in herbal sourcing are opaque. The brand's range is well-curated (core multivitamins, targeted nutrients) rather than trend-chasing, which is positive. We could not find evidence of multi-generational heritage or published ESG metrics beyond B Corp. Growth areas: name key suppliers and harvest regions; disclose third-party testing scores; consider refillable packaging; publish Fair Trade commitments for botanical inputs.