Shakeup Cosmetics

Shakeup Cosmetics is a cosmetics brand, not an apparel brand. The Timeless Brand Quality Index framework provided is designed exclusively for evaluating apparel, footwear, and durable goods categories (with specific scoring rubrics for fiber quality, stitching, hardware, and garment construction). Cosmetics fall outside this assessment scope entirely. To evaluate Shakeup fairly, a cosmetics-specific framework would be needed—one addressing ingredient sourcing, formulation longevity, packaging sustainability, and beauty industry-specific ethics standards.