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The Good Roll
Netherlands The
The Story
The Good Roll makes sustainable toilet paper and paper products from FSC-certified recycled materials, produced in the Netherlands with a focus on minimizing environmental impact. They're known for their direct-to-consumer model and commitment to ethical sourcing.
Oras Index
· 43/100Material Quality8/25
Good to Know
The Good Roll's core strength lies in its B Corp certification and commitment to FSC-certified materials—a meaningful step for sustainable sourcing in paper products. However, as a paper goods brand, longevity scoring is inherently limited; the product category itself is consumable rather than durable. We could not find evidence of a brand-run repair program (not applicable to toilet paper), but the company demonstrates strong supply chain transparency and documented eco practices including renewable energy commitments. Future growth opportunities include expanded take-back or composting partnerships to address end-of-life impact, and deepening labor certifications beyond fair-wage statements.
About our research
Every brand on Oras is independently researched across five pillars: material quality, construction and craftsmanship, longevity and repairability, sustainability and ethics, and design philosophy. We use a consistent framework so you can compare brands meaningfully.
Oras does not sell products directly. We connect you to the brand's own site. We may earn a small affiliate commission, but this never influences our research or which brands we feature.
