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The Nue Co
United Kingdom
The Story
The Nue Co is a UK beauty brand focused on functional skincare and supplements formulated with clean ingredients and scientific backing. They emphasize transparency in sourcing and avoid synthetic additives, offering products designed to address specific skin concerns through minimalist routines.
Oras Index
· 74/100Good to Know
The Nue Co claims B Corp status but lacks third-party ingredient certifications (MADE SAFE, COSMOS, EWG Verified, NATRUE) that would substantiate 'clean' positioning — P1 capped at 22 due to self-declared clean marketing without formal cert rigor. Full INCI disclosed on website, but concentration of key actives (e.g., niacinamide, vitamin C, hyaluronic acid) remains vague; no published clinical trial data or named formulator accountability disclosed (P2 penalized). Packaging relies on standard plastic bottles without disclosed PCR content, no refill program, and no take-back initiative (P14 reflects virgin plastic + minimal circularity). B Corp status is positive, but supply-chain ethics for botanicals / minerals not documented (no Fair Trade, RMI, or named grower partnerships visible); sourcing described generically as 'transparent' without specifics. Founder-led positioning (Georgie Cleeve + Nils Scheele) lacks formal cosmetic-chemistry credentials on public record. As a relatively young brand (<10 years), lacks multi-decade shelf permanence that would unlock higher P4 aesthetic-longevity scoring.
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