Tony's Chocolonely

Tony's Chocolonely excels in supply-chain ethics and B-Corp commitment, but falls short on the specificity required by the Liveoras framework. On Pillar 1, while Fair Trade certified, the brand does not disclose named farms, harvest dates, or lot numbers—only 'West African' sourcing, which scores 5 on origin transparency rather than the 9–12 range available for cooperative/named-farm disclosure. Cocoa-of-Excellence or SCA-equivalent third-party bean scoring would strengthen sourcing claims. On Pillar 2, processing method (stone-ground vs. industrial) is not transparently stated; maker pedigree is anonymous (no named master chocolatier disclosed); and batch/roast dates are absent from packaging—limiting craft authenticity signals. The unequal-bar-segment design is compelling social commentary but not a processing or quality indicator. On Pillar 3, primary packaging uses standard plastic with no disclosed PCR content, refill program, or compostable option; secondary packaging is not detailed. On Pillar 4, the brand's ethical commitments are genuine and audited, but hero SKUs carry Fair Trade certification only; the 'fighting exploitation' narrative would benefit from published supplier lists (cooperative names, farmer names where possible) to move beyond marketing-level transparency. No conglomerate ownership penalty applies. The brand punches above typical chocolate on ethics but remains aspirational rather than established on craft rigor and supply-chain granularity.