Ireland
VOYA is an Irish organic beauty brand specializing in seaweed-based skincare and spa products, using sustainably harvested Atlantic seaweed and natural ingredients. Their formulations are organic-certified and reflect Irish coastal heritage in marine-focused wellness products.
VOYA claims organic certification but does not disclose which third-party certifier (COSMOS Organic, NATRUE, Ecocert) — this caps the cert sub-score at 6/12 pending verification. Full INCI lists are not comprehensively published online; hero seaweed actives lack disclosed concentration ranges (e.g., polysaccharide %, iodine content). Sourcing is stated as 'sustainably harvested Atlantic seaweed' but lacks named grower partnerships, Fair Trade certification, or transparent traceability documentation — defaulting to industry-standard disclosure (0/6). Packaging is primarily plastic-based with no disclosed refill program, take-back scheme, or PCR content breakdown. Brand founder/formulator is not named; independent clinical trial data or dermatologist endorsement is not publicly available. B Corp certification is claimed and should be verified; no evidence of additional certifications (Fair Trade, 1% for the Planet). As a 15-year-old Irish heritage brand with stable core range (Seaweed Bath, Marine Mask, etc.), aesthetic longevity scores mid-range, but conglomerate ownership status is unclear and should be confirmed to avoid drift penalty.
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