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Y.O.U Underwear Ltd.
United Kingdom
The Story
B Corp certified — Apparel
Oras Index
· 43/100Material Quality8/25
Construction & Craftsmanship9/20
Longevity & Repairability11/20
Sustainability & Ethics9/20
Design Philosophy6/15
Good to Know
Y.O.U Underwear Ltd. demonstrates solid fundamentals in organic material sourcing and responsible manufacturing, but could strengthen its position through formal certifications (GOTS or B Corp), documented supply chain transparency, and a visible repair or take-back program. As a young brand, longevity claims would benefit from multi-year warranty backing and clear design philosophy statements around timelessness versus seasonal evolution.
About our research
Every brand on Oras is independently researched across five pillars: material quality, construction and craftsmanship, longevity and repairability, sustainability and ethics, and design philosophy. We use a consistent framework so you can compare brands meaningfully.
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