Beauty

Colour Protecting Shampoo Color Safe, 260 ml

Name: Colour Protecting Shampoo Color Safe, 260 ml
Brand: Antica Erboristeria SpA SB
Availability: InStock

$

Specific shampoo for the maintenance and care of coloured hair. Gently cleanses and keeps the hair nourished and soft. With an unchanged formula compared to the Normalising Shampoo, the Color Safe kee

Specific shampoo for the maintenance and care of coloured hair. Gently cleanses and keeps the hair nourished and soft. With an unchanged formula compared to the Normalising Shampoo, the Color Safe keeps the colour vibrant and shiny for a long time. Organic Aloe Vera makes the hair soft and silky to the touch. The formu

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What to Consider

Materials & Construction

·Organic — Same durability as conventional counterparts, grown without synthetic pesticides or fertilizers.
·Made by Antica Erboristeria SpA SB in Italy.

Longevity & Care

·Organic — Follow care label — varies by base material.

Brand at a Glance

Antica Erboristeria SpA SB · Italy

Italian herbal beauty brand specializing in permanent hair color formulas enriched with botanical extracts. Known for ammonia-free and natural ingredient-focused coloring products that condition while coloring. Part of a heritage of traditi…

Oras Index74/100

Good to Know

Antica Erboristeria claims B Corp but lacks third-party ingredient certifications (COSMOS, NATRUE, MADE SAFE) despite positioning as 'natural'—this triggers the anti-pattern cap for marketing 'natural' without formal third-party verificatio…

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Sustainability

·Organic — Grown without synthetic chemicals, reducing soil and water contamination. Better for farmers, ecosystems, and the people wearing the finished product.

Cost Per Use

·Organic — Organic typically costs 10-30% more than conventional, but supports healthier farming practices.
·Antica Erboristeria SpA SB is known for products that hold up over years of use — which typically means a lower cost per use than cheaper alternatives that need replacing.
·Priced around $30 (midpoint of under $50 for Beauty). At ~20 uses/month, this hits the $1-per-use "worth it" mark in 2 months — and falls to roughly 3¢ per use across a 5-year lifespan.