Beauty
Think Big All-in-One Mascara
Beautycounter · Unknown$
High-performance mascara with plant waxes delivers dramatic lift, length, and volume. Conditions lashes for longer, fuller, stronger-looking results.
High-performance mascara with plant waxes delivers dramatic lift, length, and volume. Conditions lashes for longer, fuller, stronger-looking results.
What to Consider
Sustainability
- ·Beautycounter is recognized for sustainable practices across their product line.
Cost Per Use
- ·Beautycounter is known for products that hold up over years of use — which typically means a lower cost per use than cheaper alternatives that need replacing.
- ·Priced around $30 (midpoint of under $50 for Beauty). At ~20 uses/month, this hits the $1-per-use "worth it" mark in 2 months — and falls to roughly 3¢ per use across a 5-year lifespan.
Brand at a Glance
Beautycounter · Unknown
Beautycounter makes clean skincare and cosmetics formulated without over 1,500 toxic chemicals. They're known for rigorous safety standards that exceed FDA requirements and third-party testing of their products.
Oras Index81/100
Good to Know
Beautycounter claims 'third-party testing' but does not hold any of the rigorous third-party ingredient certifications (MADE SAFE, COSMOS, EWG Verified, NATRUE) that anchor Pillar 1; this constrains ingredient certification credit to 6/12 d…
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