Apparel

The Short: White Pointelle

Name: The Short: White Pointelle
Brand: Cou Cou Intimates
Availability: InStock

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Our cheeky answer to the boxer brief, The Short, is here to make you feel like the comfy cutie you are. They’re bound to become your new favourite short for everyday coziness. Made with 100% GOTS Cert

Our cheeky answer to the boxer brief, The Short, is here to make you feel like the comfy cutie you are. They’re bound to become your new favourite short for everyday coziness. Made with 100% GOTS Certified Organic black Cotton - Finished with 3 petite buttons. Perfect loungwear for home or pyjama bottoms.

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What to Consider

Materials & Construction

·Cotton — Breathable and comfortable. Standard cotton softens with wear but may shrink. Look for ringspun or combed cotton for smoother, more durable fabric.
·Organic — Same durability as conventional counterparts, grown without synthetic pesticides or fertilizers.
·Made by Cou Cou Intimates in United Kingdom.

Longevity & Care

·Cotton — Machine washable. Gets softer with every wash. Tumble dry low to minimize shrinkage.

Brand at a Glance

Cou Cou Intimates · United Kingdom

B Corp certified — Apparel

Oras Index66/100

Good to Know

Cou Cou Intimates demonstrates strong commitment to quality materials and ethical production, though we could not find evidence of a formal repair program or extended warranty—opportunities to deepen customer lifetime value. Supply chain tr…

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·Organic — Follow care label — varies by base material.

Sustainability

·Organic — Grown without synthetic chemicals, reducing soil and water contamination. Better for farmers, ecosystems, and the people wearing the finished product.
·GOTS certified — independently verified against environmental and social standards.

Cost Per Use

·Cotton — Cotton is affordable but has a shorter lifespan than wool or linen. Organic and ringspun cotton cost slightly more but hold up noticeably longer.
·Organic — Organic typically costs 10-30% more than conventional, but supports healthier farming practices.
·Priced around $100 (midpoint of $50–$150 for Apparel). At ~8 uses/month, this hits the $1-per-use "worth it" mark in 1 years — and falls to roughly 21¢ per use across a 5-year lifespan.