Apparel

The Thong: Pointelle Cotton White

Name: The Thong: Pointelle Cotton White
Brand: Cou Cou Intimates
Availability: InStock

$

Meet your new everyday thong. Seamless enough to wear under your silkiest slip dress and soft enough to pair with your favourite sweats, The Thong is the perfect go-to for barely-there, daily wear.

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What to Consider

Materials & Construction

·Cotton — Breathable and comfortable. Standard cotton softens with wear but may shrink. Look for ringspun or combed cotton for smoother, more durable fabric.
·Made by Cou Cou Intimates in United Kingdom.

Longevity & Care

·Cotton — Machine washable. Gets softer with every wash. Tumble dry low to minimize shrinkage.

Brand at a Glance

Cou Cou Intimates · United Kingdom

B Corp certified — Apparel

Oras Index66/100

Good to Know

Cou Cou Intimates demonstrates strong commitment to quality materials and ethical production, though we could not find evidence of a formal repair program or extended warranty—opportunities to deepen customer lifetime value. Supply chain tr…

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Sustainability

·Cou Cou Intimates is recognized for sustainable practices across their product line.

Cost Per Use

·Cotton — Cotton is affordable but has a shorter lifespan than wool or linen. Organic and ringspun cotton cost slightly more but hold up noticeably longer.
·Priced around $30 (midpoint of under $50 for Apparel). At ~8 uses/month, this hits the $1-per-use "worth it" mark in 4 months — and falls to roughly 6¢ per use across a 5-year lifespan.