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Cloud Brushed™ Organic Flannel Sham

Name: Cloud Brushed™ Organic Flannel Sham
Brand: Coyuchi
Availability: InStock

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You’ve never felt flannel like this—exquisitely warm and endlessly soft for your coziest nights yet. Cloud brushed for luxurious softness—like cashmere for your bed Crafted from 100% GOTS certified or

You’ve never felt flannel like this—exquisitely warm and endlessly soft for your coziest nights yet. Cloud brushed for luxurious softness—like cashmere for your bed Crafted from 100% GOTS certified organic cotton Perfect for cold sleepers and seasons Durable, designed to resist pilling and only gets softer with time Pa

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What to Consider

Materials & Construction

·Cashmere — Softer and lighter than wool but more delicate. Quality cashmere (look for long-fiber, 2-ply) pills less and can last a decade with care.
·Cotton — Breathable and comfortable. Standard cotton softens with wear but may shrink. Look for ringspun or combed cotton for smoother, more durable fabric.
·Organic — Same durability as conventional counterparts, grown without synthetic pesticides or fertilizers.

Longevity & Care

·Cashmere — Hand wash cold or dry clean. Store folded, never hung — hangers stretch the shoulders. Pilling is normal early on — use a cashmere comb.

Brand at a Glance

Coyuchi · Unknown

B Corp certified brand — Home Textiles

Oras Index80/100

Good to Know

Coyuchi could strengthen transparency further by publishing a complete farm-to-factory supply chain map and quantifying water/carbon savings from their closed-loop practices. While their repair program is implicit in their quality ethos, fo…

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·⚠ Beware ultra-cheap cashmere — short fibers pill quickly and lose shape. Look for 2-ply construction and long-staple fibers.

·Cotton — Machine washable. Gets softer with every wash. Tumble dry low to minimize shrinkage.

Sustainability

·Organic — Grown without synthetic chemicals, reducing soil and water contamination. Better for farmers, ecosystems, and the people wearing the finished product.
·GOTS certified — independently verified against environmental and social standards.

Cost Per Use

·Cashmere — A quality cashmere sweater at $200 worn weekly for 8 years costs about $0.50 per wear. Cheap cashmere ($50) often pills out within a season — making it more expensive per wear.
·Cotton — Cotton is affordable but has a shorter lifespan than wool or linen. Organic and ringspun cotton cost slightly more but hold up noticeably longer.
·Coyuchi is known for products that hold up over years of use — which typically means a lower cost per use than cheaper alternatives that need replacing.
·Priced around $100 (midpoint of $50–$150 for Home). At ~30 uses/month, this hits the $1-per-use "worth it" mark in 3 months — and falls to roughly 6¢ per use across a 5-year lifespan.