Apparel

ALDER

Name: ALDER
Brand: DEPLOY
Availability: InStock

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Code: J069. Alder is crafted from 100% British Shetland Wool Tweed, a heritage mill from West Yorkshire established in 1837. Each jacket is handmade by our in-house team here in London. The 100% wool

Code: J069. Alder is crafted from 100% British Shetland Wool Tweed, a heritage mill from West Yorkshire established in 1837. Each jacket is handmade by our in-house team here in London. The 100% wool staple is rich in lanolin and tightly woven to provide natural water repellence and durability, insulating you through t

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What to Consider

Materials & Construction

·Wool — Naturally temperature-regulating, odor-resistant, and moisture-wicking. Wool fibers bounce back to shape and can last years — making it ideal for garments worn frequently.
·Individually crafted by hand — greater attention to detail and unique character in each piece. Hand-made products can often be repaired by the maker.
·Made by DEPLOY in United Kingdom.

Longevity & Care

·Wool — Hand wash cold or dry clean. Avoid high heat — wool can felt and shrink. Store folded with cedar to prevent moths.

Brand at a Glance

DEPLOY · United Kingdom

B Corp certified — Apparel

Oras Index35/100

Good to Know

DEPLOY prioritizes accessibility and innovation in sustainable activewear, but we could not find much evidence of heritage construction details (stitch counts, reinforcement methods, hardware specs) or formal repair infrastructure. The bran…

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Sustainability

·Wool — Renewable and biodegradable. Wool is one of the most sustainable natural fibers — it decomposes in soil and requires no synthetic inputs when responsibly sourced.

Cost Per Use

·Wool — A wool garment worn twice a week for 5 years can cost as little as $0.15 per wear. Wool's natural odor resistance means fewer washes, extending its life further.
·Priced around $600 (midpoint of $400+ for Apparel). At ~8 uses/month, cost-per-use lands at about $1.25 over 5 years — reaching the $1-per-use "worth it" mark takes roughly 6.3 years of regular ownership.