Beauty
EyeColour Brush
Eluma Beauty Inc · Canada$
Our go-to tool for shading eyelids, our EyeColour Brush is made with sustainably-sourced bamboo and a cruelty-free alternative to fur.
Our go-to tool for shading eyelids, our EyeColour Brush is made with sustainably-sourced bamboo and a cruelty-free alternative to fur.
What to Consider
Materials & Construction
- ·Bamboo — Surprisingly strong and flexible. Naturally antibacterial and moisture-wicking. Bamboo fabric is soft like silk.
- ·Made by Eluma Beauty Inc in Canada.
Longevity & Care
- ·Bamboo — Hand wash bamboo products. Bamboo fabric can be machine washed gentle.
Sustainability
- ·Bamboo — One of the fastest-growing plants on earth — some species grow 3 feet per day. Requires no pesticides, minimal water, and produces 35% more oxygen than equivalent trees.
Cost Per Use
- ·Bamboo — Bamboo products are competitively priced and offer good longevity for the cost.
- ·Priced around $30 (midpoint of under $50 for Beauty). At ~20 uses/month, this hits the $1-per-use "worth it" mark in 2 months — and falls to roughly 3¢ per use across a 5-year lifespan.
Brand at a Glance
Eluma Beauty Inc · Canada
B Corp certified — Personal care products
Oras Index35/100
Good to Know
Eluma Beauty is an emerging indie beauty brand with thoughtful ingredient sourcing, but we could not find much evidence of detailed material specifications, construction transparency, or formal third-party certifications. The brand would be…
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