Beauty

CURL-DEFINING Shampoo Bar

Name: CURL-DEFINING Shampoo Bar
Brand: Ethique
Availability: InStock

$

Define and smooth your curls with our curl-defining shampoo bar. Enriched with shea butter and glycerine, it boosts shine by 104% and improves manageability after one use.

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What to Consider

Materials & Construction

·Made by Ethique in New Zealand.

Sustainability

·Ethique is recognized for sustainable practices across their product line.

Cost Per Use

Brand at a Glance

Ethique · New Zealand

Ethique makes solid, plastic-free beauty and personal care products (shampoo bars, conditioners, skincare) from New Zealand. Their products are palm oil-free, vegan, and Leaping Bunny certified, with sustainable packaging focused on zero wa…

Oras Index79/100

Good to Know

Ethique excels in cruelty-free integrity (Leaping Bunny) and B Corp credibility, but lacks third-party ingredient certification (COSMOS Organic, MADE SAFE) despite 'natural' positioning—a critical gap under U.S. regulatory laxity. INCI disc…

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·Ethique is known for products that hold up over years of use — which typically means a lower cost per use than cheaper alternatives that need replacing.
·Priced around $30 (midpoint of under $50 for Beauty). At ~20 uses/month, this hits the $1-per-use "worth it" mark in 2 months — and falls to roughly 3¢ per use across a 5-year lifespan.