Beauty
Fullest Volumizing Mascara - Clean Mascara
Ilia Beauty · Unknown$$
A clean volumizing mascara that wraps each lash in weightless, buildable volume without flaking or smudging. Safe for sensitive eyes. New lighter, mono-material tube reduces carbon emissions by 39% an
A clean volumizing mascara that wraps each lash in weightless, buildable volume without flaking or smudging. Safe for sensitive eyes. New lighter, mono-material tube reduces carbon emissions by 39% and waste by 22%. Fullest Volumizing Mascara thickens and defines lashes from root to tip with fullness you can’t miss. Clean, nourishing ingredients condition with every coat for lashes that look fuller and thicker. The flake-resistant formula washes off easily with your favorite cleanser—no scrubbing, tugging, or heavy-duty makeup remover needed. Fullest Volumizing Mascara is ophthalmologist-tested, safe for sensitive eyes, and safe for contact lens wearers.
What to Consider
Sustainability
- ·Ilia Beauty is recognized for sustainable practices across their product line.
Cost Per Use
- ·Ilia Beauty is known for products that hold up over years of use — which typically means a lower cost per use than cheaper alternatives that need replacing.
- ·Priced around $100 (midpoint of $50–$150 for Beauty). At ~20 uses/month, this hits the $1-per-use "worth it" mark in 5 months — and falls to roughly 8¢ per use across a 5-year lifespan.
Brand at a Glance
Ilia Beauty · Unknown
Ilia Beauty makes clean, high-performance makeup and skincare focused on natural ingredients and minimal synthetic additives. Their products are vegan, cruelty-free, and packaged in recyclable materials, with certifications including B Corp…
Oras Index76/100
Good to Know
Ilia lacks third-party ingredient certification (MADE SAFE, COSMOS, EWG Verified) despite 'clean' positioning—self-declared only, capping P1 cert sub-score at 0/12. INCI lists are published but concentration of key actives (pigments, silica…
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