Beauty
Mascara is a Moment Set
Ilia Beauty · Unknown$$
After Midnight. Before Dawn. Mascara is a moment, and this duo lets you decide daily what you’re in the mood for. Get bold, defined lashes with After Midnight, a classic soft black. Or opt for a soft,
After Midnight. Before Dawn. Mascara is a moment, and this duo lets you decide daily what you’re in the mood for. Get bold, defined lashes with After Midnight, a classic soft black. Or opt for a soft, natural look with Before Dawn, a rich new shade of chocolate brown. With either shade, the award-winning formula length
What to Consider
Sustainability
- ·Ilia Beauty is recognized for sustainable practices across their product line.
Cost Per Use
- ·Ilia Beauty is known for products that hold up over years of use — which typically means a lower cost per use than cheaper alternatives that need replacing.
- ·Priced around $100 (midpoint of $50–$150 for Beauty). At ~20 uses/month, this hits the $1-per-use "worth it" mark in 5 months — and falls to roughly 8¢ per use across a 5-year lifespan.
Brand at a Glance
Ilia Beauty · Unknown
Ilia Beauty makes clean, high-performance makeup and skincare focused on natural ingredients and minimal synthetic additives. Their products are vegan, cruelty-free, and packaged in recyclable materials, with certifications including B Corp…
Oras Index76/100
Good to Know
Ilia lacks third-party ingredient certification (MADE SAFE, COSMOS, EWG Verified) despite 'clean' positioning—self-declared only, capping P1 cert sub-score at 0/12. INCI lists are published but concentration of key actives (pigments, silica…
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