Apparel

Flex Cheeky Briefs

Name: Flex Cheeky Briefs
Brand: Organic Basics ApS
Availability: InStock

Organic Basics ApS · Denmark

$

An ultra-flattering pair of briefs made with 91% smooth and stretchy organic cotton for a second-skin feel.

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What to Consider

Materials & Construction

·Cotton — Breathable and comfortable. Standard cotton softens with wear but may shrink. Look for ringspun or combed cotton for smoother, more durable fabric.
·Organic — Same durability as conventional counterparts, grown without synthetic pesticides or fertilizers.
·Made by Organic Basics ApS in Denmark.

Longevity & Care

·Cotton — Machine washable. Gets softer with every wash. Tumble dry low to minimize shrinkage.
·Organic — Follow care label — varies by base material.

Brand at a Glance

Organic Basics ApS · Denmark

Organic Basics is a Danish apparel brand making essentials from organic and sustainable materials like GOTS-certified cotton and Tencel. They focus on timeless basics with transparent production and fair labor practices, emphasizing durabil…

Oras Index77/100

Good to Know

While Organic Basics has established strong material and sustainability practices, the brand could deepen end-of-life programs beyond care guidance—a formal take-back or resale partnership would strengthen circular credentials. Collection c…

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Sustainability

·Organic — Grown without synthetic chemicals, reducing soil and water contamination. Better for farmers, ecosystems, and the people wearing the finished product.

Cost Per Use

·Cotton — Cotton is affordable but has a shorter lifespan than wool or linen. Organic and ringspun cotton cost slightly more but hold up noticeably longer.
·Organic — Organic typically costs 10-30% more than conventional, but supports healthier farming practices.
·Organic Basics ApS is known for products that hold up over years of use — which typically means a lower cost per use than cheaper alternatives that need replacing.
·Priced around $30 (midpoint of under $50 for Apparel). At ~8 uses/month, this hits the $1-per-use "worth it" mark in 4 months — and falls to roughly 6¢ per use across a 5-year lifespan.