What to Consider
Sustainability
- ·Outerknown is recognized for sustainable practices across their product line.
Cost Per Use
- ·Outerknown is known for products that hold up over years of use — which typically means a lower cost per use than cheaper alternatives that need replacing.
- ·Priced around $100 (midpoint of $50–$150 for Apparel). At ~8 uses/month, this hits the $1-per-use "worth it" mark in 1 years — and falls to roughly 21¢ per use across a 5-year lifespan.
Brand at a Glance
Outerknown · Unknown
Outerknown makes sustainable basics and everyday wear using organic cotton, recycled materials, and responsible manufacturing. Founded by Kelly Slater, the brand emphasizes transparency in supply chains and fair labor practices across its p…
Oras Index75/100
Good to Know
Outerknown demonstrates strong material and construction foundations. To reach 'Timeless' status (75+), the brand could expand its repair program visibility and formalize a take-back or resale partnership to close the end-of-life loop more…
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