Limited Edition: Bluehouse

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Primal Peace Soles is an initiative that was created out of a collaboration of young artists and entrepreneurs from Amsterdam. A small step towards voicing positivity and, somewhat, a kind of comfort

Primal Peace Soles is an initiative that was created out of a collaboration of young artists and entrepreneurs from Amsterdam. A small step towards voicing positivity and, somewhat, a kind of comfort in times of heightened uncertainty. Although we are living in times of historical abundance, wealth, prosperity and opportunities - those same advancements also have a flip side to them. At Primal, we termed this the "Paradox of Progress" - it's a time where inequality has never been greater. Financial inequality, climate inequality, life expectancy inequality.  This is our tiny step in a direction of good. Good for the planet, good for the people, good for everything that lives. That is why we will donate 100% of the 65 limited edition Primal Peace Soles to charity. A small step for a grand gesture.