Apparel

Betty Brown Wool Jacket

Name: Betty Brown Wool Jacket
Brand: Proem Parades
Availability: InStock

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Description The jacket is rich in details with a total of 5 pockets inside out and visible buttons, but simple in the silhouette and calm from the woolen fabric. The asymmetrical closure and the enlar

Description The jacket is rich in details with a total of 5 pockets inside out and visible buttons, but simple in the silhouette and calm from the woolen fabric. The asymmetrical closure and the enlarged collar drag attention and the jacket is beautiful both closed and open. The collar has an inside of a different fabr

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What to Consider

Materials & Construction

·Wool — Naturally temperature-regulating, odor-resistant, and moisture-wicking. Wool fibers bounce back to shape and can last years — making it ideal for garments worn frequently.
·Made by Proem Parades in Denmark.

Longevity & Care

·Wool — Hand wash cold or dry clean. Avoid high heat — wool can felt and shrink. Store folded with cedar to prevent moths.

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Sustainability

·Wool — Renewable and biodegradable. Wool is one of the most sustainable natural fibers — it decomposes in soil and requires no synthetic inputs when responsibly sourced.

Cost Per Use

·Wool — A wool garment worn twice a week for 5 years can cost as little as $0.15 per wear. Wool's natural odor resistance means fewer washes, extending its life further.
·Priced around $100 (midpoint of $50–$150 for Apparel). At ~8 uses/month, this hits the $1-per-use "worth it" mark in 1 years — and falls to roughly 21¢ per use across a 5-year lifespan.