Apparel

Poppy Bra I Red Bra I Comfy Bra I Coral Bra

Name: Poppy Bra I Red Bra I Comfy Bra I Coral Bra
Brand: The Very Good Bra
Availability: InStock

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A supremely comfortable, wirefree poppy bra made from 100% organic cotton. Our closest to a red bra or a coral bra, poppy is fresh and bright.

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What to Consider

Materials & Construction

·Cotton — Breathable and comfortable. Standard cotton softens with wear but may shrink. Look for ringspun or combed cotton for smoother, more durable fabric.
·Organic — Same durability as conventional counterparts, grown without synthetic pesticides or fertilizers.
·Made by The Very Good Bra in Australia.

Longevity & Care

·Cotton — Machine washable. Gets softer with every wash. Tumble dry low to minimize shrinkage.

Brand at a Glance

The Very Good Bra · Australia

B Corp certified — Apparel

Oras Index35/100

Good to Know

The Very Good Bra shows strong foundational thinking around essential basics, but we could not find much evidence of detailed material sourcing (fiber origin, yarn specifications), construction transparency (stitch type/density documentatio…

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·Organic — Follow care label — varies by base material.

Sustainability

·Organic — Grown without synthetic chemicals, reducing soil and water contamination. Better for farmers, ecosystems, and the people wearing the finished product.

Cost Per Use

·Cotton — Cotton is affordable but has a shorter lifespan than wool or linen. Organic and ringspun cotton cost slightly more but hold up noticeably longer.
·Organic — Organic typically costs 10-30% more than conventional, but supports healthier farming practices.
·Priced around $100 (midpoint of $50–$150 for Apparel). At ~8 uses/month, this hits the $1-per-use "worth it" mark in 1 years — and falls to roughly 21¢ per use across a 5-year lifespan.