What to Consider
Materials & Construction
- ·Merino — Finer than standard wool with exceptional breathability. Naturally resists odor so you can wear it longer between washes — ideal for travel and everyday basics.
- ·Made by Tilley in Canada.
Longevity & Care
- ·Merino — Most merino is machine washable on gentle cycle. Lay flat to dry. Avoid fabric softener — it coats fibers and reduces performance.
Sustainability
- ·Merino — Renewable, biodegradable, and requires less washing — reducing water use over its lifetime.
Cost Per Use
- ·Merino — Merino basics cost more upfront but last 3-5x longer than cotton equivalents. Less frequent washing also reduces wear and saves on water and energy.
- ·Tilley is known for products that hold up over years of use — which typically means a lower cost per use than cheaper alternatives that need replacing.
- ·Priced around $100 (midpoint of $50–$150 for Apparel). At ~8 uses/month, this hits the $1-per-use "worth it" mark in 1 years — and falls to roughly 21¢ per use across a 5-year lifespan.
Brand at a Glance
Tilley · Canada
Heritage hats with lifetime guarantee since 1980.
Oras Index76/100
Good to Know
Tilley could strengthen formal sustainability certifications (currently no GOTS or B Corp) and increase transparency around supply chain farm-to-fabric tracing. While the brand excels in repairability and durability, a more public-facing re…
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