Apparel

Birdie Shirt - Matagouri

Name: Birdie Shirt - Matagouri
Brand: Untouched World
Availability: InStock

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Featuring a regular fit, curved hem, and covered placket, the Birdie Shirt exudes understated refinement. The collar and triple-buttoned cuffs add a polished touch, making it a versatile wardrobe stap

Featuring a regular fit, curved hem, and covered placket, the Birdie Shirt exudes understated refinement. The collar and triple-buttoned cuffs add a polished touch, making it a versatile wardrobe staple. Wear it buttoned as a shirt or open and layered up. Made from 93% BCI Cotton, 6% Cashmere, 1% Elastane Regular fit T

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What to Consider

Materials & Construction

·Cashmere — Softer and lighter than wool but more delicate. Quality cashmere (look for long-fiber, 2-ply) pills less and can last a decade with care.
·Cotton — Breathable and comfortable. Standard cotton softens with wear but may shrink. Look for ringspun or combed cotton for smoother, more durable fabric.
·Made by Untouched World in New Zealand.

Longevity & Care

·Cashmere — Hand wash cold or dry clean. Store folded, never hung — hangers stretch the shoulders. Pilling is normal early on — use a cashmere comb.

Brand at a Glance

Untouched World · New Zealand

New Zealand apparel brand specializing in luxury knitwear and natural fibers, particularly merino wool and possum fur blends. Known for sustainable production practices and ethical sourcing from their home country.

Oras Index76/100

Good to Know

Untouched World could strengthen end-of-life programs beyond care guidance—a formal take-back or resale partnership would close the loop. Supply chain transparency, while strong on certifications, could benefit from more granular farm-to-fa…

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·⚠ Beware ultra-cheap cashmere — short fibers pill quickly and lose shape. Look for 2-ply construction and long-staple fibers.

·Cotton — Machine washable. Gets softer with every wash. Tumble dry low to minimize shrinkage.

Sustainability

·Untouched World is recognized for sustainable practices across their product line.

Cost Per Use

·Cashmere — A quality cashmere sweater at $200 worn weekly for 8 years costs about $0.50 per wear. Cheap cashmere ($50) often pills out within a season — making it more expensive per wear.
·Cotton — Cotton is affordable but has a shorter lifespan than wool or linen. Organic and ringspun cotton cost slightly more but hold up noticeably longer.
·Untouched World is known for products that hold up over years of use — which typically means a lower cost per use than cheaper alternatives that need replacing.
·Priced around $100 (midpoint of $50–$150 for Apparel). At ~8 uses/month, this hits the $1-per-use "worth it" mark in 1 years — and falls to roughly 21¢ per use across a 5-year lifespan.