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Fine Merino Sustainable Fashion

Name: Fine Merino Sustainable Fashion
Brand: Untouched World
Availability: InStock

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Our collections, recognised by the United Nations, blend the luxury and comfort of New Zealand Merino wool with a commitment to ethical and eco-friendly practices.

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What to Consider

Materials & Construction

·Wool — Naturally temperature-regulating, odor-resistant, and moisture-wicking. Wool fibers bounce back to shape and can last years — making it ideal for garments worn frequently.
·Merino — Finer than standard wool with exceptional breathability. Naturally resists odor so you can wear it longer between washes — ideal for travel and everyday basics.
·Made by Untouched World in New Zealand.

Longevity & Care

·Wool — Hand wash cold or dry clean. Avoid high heat — wool can felt and shrink. Store folded with cedar to prevent moths.

Brand at a Glance

Untouched World · New Zealand

New Zealand apparel brand specializing in luxury knitwear and natural fibers, particularly merino wool and possum fur blends. Known for sustainable production practices and ethical sourcing from their home country.

Oras Index76/100

Good to Know

Untouched World could strengthen end-of-life programs beyond care guidance—a formal take-back or resale partnership would close the loop. Supply chain transparency, while strong on certifications, could benefit from more granular farm-to-fa…

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·Merino — Most merino is machine washable on gentle cycle. Lay flat to dry. Avoid fabric softener — it coats fibers and reduces performance.

Sustainability

·Wool — Renewable and biodegradable. Wool is one of the most sustainable natural fibers — it decomposes in soil and requires no synthetic inputs when responsibly sourced.
·Merino — Renewable, biodegradable, and requires less washing — reducing water use over its lifetime.

Cost Per Use

·Wool — A wool garment worn twice a week for 5 years can cost as little as $0.15 per wear. Wool's natural odor resistance means fewer washes, extending its life further.
·Merino — Merino basics cost more upfront but last 3-5x longer than cotton equivalents. Less frequent washing also reduces wear and saves on water and energy.
·Untouched World is known for products that hold up over years of use — which typically means a lower cost per use than cheaper alternatives that need replacing.
·Priced around $100 (midpoint of $50–$150 for Exclude). At ~15 uses/month, this hits the $1-per-use "worth it" mark in 7 months — and falls to roughly 11¢ per use across a 5-year lifespan.