Apparel

Cush Hoodie

Name: Cush Hoodie
Brand: WE-AR
Availability: InStock

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Our mid-weight hero, the Cush Hoodie is now back in stock! Now crafted in 100% certified GOTS cotton this classic piece is pre-washed and will feel like an old friend from the moment you shrug it on.

Our mid-weight hero, the Cush Hoodie is now back in stock! Now crafted in 100% certified GOTS cotton this classic piece is pre-washed and will feel like an old friend from the moment you shrug it on. With a slightly tailored waistline, extra long shaped hemline and comfy kangaroo style pouch pocket, the Cush is what yo

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What to Consider

Materials & Construction

·Cotton — Breathable and comfortable. Standard cotton softens with wear but may shrink. Look for ringspun or combed cotton for smoother, more durable fabric.
·Made by WE-AR in New Zealand.

Longevity & Care

·Cotton — Machine washable. Gets softer with every wash. Tumble dry low to minimize shrinkage.

Brand at a Glance

WE-AR · New Zealand

B Corp certified — Apparel

Oras Index35/100

Good to Know

WE-AR is early in its journey toward timeless apparel. While the brand demonstrates commitment to organic materials and ethical production, we could not find evidence of detailed material specs (fiber length, yarn weight, specific finishing…

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Sustainability

·GOTS certified — independently verified against environmental and social standards.

Cost Per Use

·Cotton — Cotton is affordable but has a shorter lifespan than wool or linen. Organic and ringspun cotton cost slightly more but hold up noticeably longer.
·Priced around $100 (midpoint of $50–$150 for Apparel). At ~8 uses/month, this hits the $1-per-use "worth it" mark in 1 years — and falls to roughly 21¢ per use across a 5-year lifespan.